How do sports teams like the Bisons use text message services to deliver exclusive discounts to fans?

Sports teams like the Buffalo Bisons implement text message services as a direct marketing channel to deliver exclusive, time-sensitive discounts directly to fans' mobile devices. This approach typically involves fans opting in by texting a specific keyword (like 'BISONS' or 'DEALS') to a short code number. Once subscribed, they receive automated alerts about flash sales on tickets, limited-time merchandise promotions, special event offers, or bundled packages that aren't available through general advertising channels. Teams leverage this method because text messages have exceptionally high open rates (over 98% within minutes) compared to email or social media, ensuring critical deals reach engaged fans instantly. The service often includes personalized offers based on purchase history or location, creating a sense of VIP access. For fans, this means avoiding missing out on popular items like discounted jerseys or last-minute ticket price drops, while teams benefit from increased sales velocity and stronger fan loyalty through exclusive communication.

📖 Read the full article: Bisons launch Text Service for fans for Exclusive Deals on Tickets, Merchandise & more - MLB.com