What are the advantages of text message alerts over email for receiving time-sensitive shopping deals and discounts?

Text message alerts offer several key advantages over email for receiving time-sensitive shopping deals and discounts, particularly in fast-moving retail or event ticket scenarios. First, delivery and open rates are vastly superior: SMS messages have a 98% open rate within 3 minutes of receipt, whereas promotional emails average only 20-30% open rates over days. This immediacy is crucial for limited-quantity offers like concert tickets or flash sales, where delays can mean missing out entirely. Second, texts are less prone to filtering or spam folders, ensuring the message reaches the recipient's primary notification screen. Third, they require minimal effort—no app downloads or login required—making them accessible even for less tech-savvy users. For businesses, SMS services enable precise targeting (e.g., location-based offers for nearby events) and higher conversion rates due to urgency. However, consumers should opt-in carefully to avoid spam, and note that text deals are often exclusive and non-transferable, designed to reward loyal subscribers with first access before public announcements.

📖 Read the full article: Bisons launch Text Service for fans for Exclusive Deals on Tickets, Merchandise & more - MLB.com