GMA Deals & Steals: Celebrating Black-Owned Businesses

Sarah Mitchell · 2026-02-02

You know that feeling when you find a great deal? It's like a little win for your day. Now imagine pairing that thrill with the satisfaction of supporting incredible entrepreneurs. That's exactly what's happening with GMA's latest Deals & Steals segment, and it's all about spotlighting Black-owned businesses. It's more than just a shopping segment. It's a celebration of creativity, resilience, and community. These aren't just faceless brands; they're stories of passion and hard work. When you choose to support them, you're voting with your wallet for a more diverse and vibrant marketplace. ### Why Supporting Black-Owned Businesses Matters Let's talk about impact for a second. Every purchase is a connection. When you buy from a small, Black-owned business, you're directly contributing to someone's dream. You're helping to build generational wealth and close economic gaps that have existed for far too long. It's a simple act with powerful ripple effects. Think of it this way: you need to buy a gift anyway. Why not make that purchase count for something more? You get a quality product, and you help a passionate entrepreneur keep their lights on. It's a win-win that feels genuinely good.  ### What Makes These Deals Special GMA's Deals & Steals has always been about finding value. But this focus brings an extra layer of meaning. We're talking about exclusive discounts on products you might not find in your typical big-box store. Unique items with heart and soul behind them. Here's what you can often expect from these featured businesses: - Handcrafted goods made with exceptional care - Innovative products solving real problems - Authentic stories behind every brand - A personal touch that mass-produced items lack As one founder recently put it, "When you support us, you're not just buying a product. You're becoming part of our story." That connection changes everything about how we shop. ### How to Make the Most of These Offers Timing is everything with these deals. They're often limited-time offers, so a little preparation goes a long way. First, know what you're looking for. Are you shopping for yourself, or hunting for gifts? Having a loose idea helps you spot the right opportunity. Next, set a budget. Great deals can tempt you to overspend, so decide ahead of time what you're comfortable with. Finally, read the fine print. Understand shipping costs and return policies, especially when supporting smaller operations that might have different logistics than Amazon. The beauty is in the discovery. You might find your new favorite skincare line, a stunning piece of jewelry, or the perfect gourmet treat. It's shopping with purpose, and honestly, it just feels better. ### The Ripple Effect of Conscious Shopping This movement goes beyond a single TV segment. It's about changing our habits. When we consistently choose to support diverse businesses, we send a clear message about the world we want to live in. We create demand for more stories, more innovation, and more equitable opportunities. It starts with one purchase. Then another. Soon, it becomes how you shop. You begin seeking out these businesses, telling friends about them, and creating a cycle of support that lifts entire communities. That's the real deal—a steal for your soul, not just your wallet. So next time you see those GMA Deals & Steals featuring Black-owned businesses, pay attention. Your cart could hold more than just products; it could hold possibility. And that's an offer too good to pass up.